It’s 102 degrees F in the shade. I’m in Las Vegas again to blog about the launch of a new vehicle. Why can’t they ever hold these events in some place nice – like the Yukon or maybe Patagonia? Haven’t they ever seen Ice Truckers? A curious roadrunner struts by. Instinctively, I search around for the Coyote.
What greets my eyes, however, is a sight infinitely more rugged, stylish, and intelligent. He’s a cherry-red monster, fangs bared, ready to tear his rivals apart. He is Optimus Prime, the aerodynamic wonder and envy of the highways; he is the new Western Star 5700XE.